Case Study: Kashiyama achieves scalable photorealistic suit customization and seamless omnichannel shopping with ThreeKit

Kashiyama - Customer Case Study

Kashiyama, a century-old luxury suitmaker founded in Japan, expanded into nine U.S. showrooms but faced a major eCommerce challenge: replicating the intimate, made-to-measure in-store experience online. With over 160 unique fit patterns and more than 4.2 million fabric and color combinations, Kashiyama needed a way to let customers visualize exact suits before purchase—so they partnered with Threekit, using the Threekit Virtual Photographer™ and 3D Configurator to bring customization to their website and in-store consultations.

Threekit delivered real‑time, photoreal 3D visualization and a digital configurator that staff and shoppers can use to mix fabrics, fits, and details, enabling customers to build their suit online or in-store. As a result, Threekit helped Kashiyama scale visual merchandising, show hundreds of thousands of permutations from every angle, increase engagement and customer satisfaction, speed ordering, and reduce reliance on physical samples—improving accuracy and saving time and money for both the business and its clients.

Kashiyama

BJ McCahill

Vice President