Case Study: Therma-Tru drives faster sales and a game-changing product launch with ThreeKit

How Therma-Tru Changed the Game with Their Latest Product Launch

Therma Tru, a leading entry door manufacturer and subsidiary of Fortune Brands Innovations, wanted to break into the large door and patio door market with its Veris Collection. To help launch the new product line and inspire buyers in a crowded market, the company partnered with ThreeKit to create a more engaging product experience using a 3D configurator, augmented reality, real-time pricing, and real-time quote creation.

ThreeKit delivered a configurable door visualizer for the full Veris Collection, integrating with Paradigm for configuration rules and logic so customers could accurately explore options in 3D and AR. The solution eliminated uncertainty around size and selections, and it quickly paid off: Therma Tru logged its first sale within a week of soft launch, with sales traction strong enough for a customer to call it a “total game changer.”

Therma Tru

Brian Kirby

Senior Manager