Case Study: Tailored Brands boosts custom suit sales with ThreeKit

How Tailored Brands Transformed its Custom Sales Experience

Tailored Brands, a North American menswear retailer with 1,000+ stores, wanted to elevate its custom suit program and create a better customer experience for browsing and buying custom apparel. With more than 100 fabric choices and dozens of customization options, shoppers faced thousands of possible combinations, making the process complex and hard to navigate. Tailored Brands turned to ThreeKit’s visual commerce platform to help customers get inspired and make confident decisions.

ThreeKit implemented a visually rich, guided selling experience with real-time pricing, materials catalogs, asset management, and omnichannel support, including in-store iPad assistance for client advisors. The solution let customers view custom suits from multiple angles and expand personalization options such as digitally printed linings and dress shirts. As a result, Tailored Brands increased average order value by 30% and drove a 30% increase in incremental sales.

Tailored Brands

John Tighe

President