Case Study: J. Press achieves 3X online sales growth with Threekit

How J. Press expanded internationally and to a younger audience by launching a 3D shirt customizer

J. Press, a heritage menswear maker founded in 1902 that still makes shirts in the U.S., was seeing growing demand from loyal customers who no longer lived near its Northeast stores and wanted a convenient way to order custom shirts online. To bring its Made‑to‑Order shirt program to the web and preserve a luxury brand experience, J. Press partnered with Threekit to build an online shirt customizer.

Threekit implemented a configurator that lets customers select from 80 fabrics, 3 collar styles, 3 pocket options, 2 cuff types and 2 cuts—generating nearly 3,000 combinations in seconds—while reflecting J. Press’s premium look and feel. The Threekit solution helped scale J. Press’s eCommerce: the brand sold 3X more online in the six months after launch than it had in the prior 18 months of in‑store custom sales, and the tool has broadened reach to younger and international shoppers.

J. Press

Isaac Metlitsky

Sr. Manager of Web and Digital