Case Study: BOSTONtec achieves 30% more quote requests and a digitized 64‑page catalog with ThreeKit

How BOSTONtec expanded their product line by 80% online, increased up-selling and add-ons, and improved their brand image by launching a 3D configurator

BOSTONtec, a maker of highly configurable ergonomic workstations, faced a growing sales and marketing problem: as their product line and reseller network expanded, buyers wanted visual renderings and dealers needed to explore a vast catalog, but every request tied up their in‑house application engineer. After a previous 3D vendor couldn’t handle the full range of combinations and constraints, BOSTONtec selected ThreeKit to provide a scalable 3D configuration platform.

ThreeKit digitized BOSTONtec’s entire 64‑page catalog and delivered a real‑time configurator that assembles products as users drag, drop, and select components. The solution covers roughly 80% of BOSTONtec’s standard line, enabled on‑the‑spot quoting (even after hours), and drove a 30% increase in quote requests in the first year—helping BOSTONtec upsell, win more business, and streamline catalog management.

BOSTONtec

Meagan Steffes

Project Manager