Case Study: Custom Fantasy Rings boosts engagement and cuts photography costs with Threekit

Custom Fantasy Rings Partners with Threekit to Launch Online Ring Customizer

Custom Fantasy Rings, maker of replica championship rings, struggled with a static e-commerce experience that relied on photographed product images and dropdowns, leading to high disengagement and cart abandonment (up 75%). To address this, Custom Fantasy Rings partnered with Threekit to explore a real-time, interactive solution and launched an online ring configurator to let shoppers design and preview rings instantly.

Threekit implemented a 3D ring configurator and guided CFR through proof of concept, implementation, and asset onboarding, enabling full customization of shapes, colors, stones, and text in real time. The Threekit solution eliminated 100% of photography costs, increased on-site engagement and buyer confidence, and positions Custom Fantasy Rings to significantly reduce cart abandonment while accelerating online sales.

Custom Fantasy Rings

Jared Davidove

Founder and Chief Executive Officer