Case Study: Andersen Windows & Doors achieves 20%+ higher progression with Threekit

Andersen Windows & Doors boosts progression 20%+ with ThreeKit

Andersen Windows & Doors, a company with a 120-year history and a highly customizable product line, faced the challenge of making its complex catalog easier for customers to navigate. Their website's basic filters were insufficient for guiding diverse users like homeowners, architects, and contractors through the nuanced selection process. They partnered with Threekit to implement an AI Guided Selling solution to address this.

Threekit built a governed AI experience grounded in Andersen's product data and business rules, allowing customers to describe their projects in natural language. This solution led to significant measurable impacts, including a 20%+ increase in progression rate and a 95%+ increase in website leads for users who engaged with the tool. Threekit provided Andersen with a safer AI tool that improved the customer journey and delivered new visibility into customer demand.

Andersen Windows & Doors