Case Study: TaylorMade Golf Company achieves 2× forecasted website visits and reaches a 3‑month sales target in 30 days with ThreeKit

A customized ecommerce solution to deliver personalized golf products

TaylorMade Golf Company, a leading golf-club maker, wanted to bring its product innovation to the direct‑to‑consumer ecommerce experience by giving shoppers the ability to configure and personalize clubs online—especially the SIM2 driver. To achieve deeper brand engagement, expand global reach, and grow DTC revenue, TaylorMade partnered with ThreeKit to build a high‑fidelity digital customization solution.

ThreeKit’s team of 3D artists and developers integrated a real‑time, high‑resolution 3D configurator (deployed on Salesforce Commerce Cloud) that lets users rotate the SIM2 driver and instantly preview custom head, shaft, grip, color and decal options. The result: within six weeks TaylorMade saw 2× the website visits they forecasted and hit a three‑month sales target in just 30 days; ThreeKit is now helping scale personalization to balls and other products.

TaylorMade Golf Company

John Gonsalves

Vice President Direct to Consumer & Digital