Case Study: Lovesac increases attachment rate 15% and boosts conversions with ThreeKit (Threekit)

15% increase in attachment rate

Lovesac, a Stamford-based furniture brand known for its highly customizable Sactional couches, needed a way to convey the endless configuration options online and integrate a visualizer into its Magento eCommerce platform. To help shoppers design and verify their unique layouts and covers before visiting showrooms, Lovesac partnered with ThreeKit to provide a product configurator and augmented reality capabilities that could demonstrate the modular system’s nuances and give customers control of the design process.

ThreeKit implemented an interactive 3D configurator and AR on Lovesac.com, integrated with Magento and the company’s ERP, enabling full 360° views and customization of seats & sides, covers, fill, and accessories. The solution improved customer understanding and confidence, drove higher personalization engagement, and increased overall conversion—delivering a measurable 15% increase in attachment rate.

Lovesac

Shawn Nelson

CEO and Founder