Case Study: Topgolf drives major acquisition coverage with Three Box Strategic Communications

Topgolf drives 1.9 million impressions with Three Box Strategic Communications

Topgolf, a global golf entertainment leader, faced the challenge of amplifying a major corporate announcement: its first strategic acquisition of World Golf Tour. They engaged the vendor Three Box Strategic Communications to handle media relations and corporate communications, aiming to generate significant media coverage for the news.

Three Box Strategic Communications executed a strategic media plan centered around a news conference at the PGA Merchandise Show. Their solution included targeted pre-event pitching to national and trade media and live-streaming the announcement. The results were highly successful, generating over 60 original articles in outlets like Forbes and the Associated Press, 1.9 million impressions, and a 30% increase in web traffic.

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