Case Study: The Shops at Willow Bend boosts holiday foot traffic with Three Box Strategic Communications

The Shops at Willow Bend drives holiday buzz with Three Box Strategic Communications and 10 influencers

The Shops at Willow Bend, a traditional retail mall, faced the challenge of driving foot traffic during the competitive holiday season as more consumers shifted to online shopping. They engaged Three Box Strategic Communications to develop a creative influencer relations program to draw crowds and highlight their brick-and-mortar experience.

Three Box designed and executed a campaign that provided local influencers with curated gift boxes containing items from the mall's unique retailers. In exchange, these influencers promoted The Shops at Willow Bend to their collective audience of over one million followers. The campaign generated more than $7,000 in deliverables and successfully contributed to the mall surpassing its initial goals for sales and foot traffic during the 2019 holiday season.

The Shops at Willow Bend