Three Box Strategic Communications
33 Case Studies
Case Study: The Shops at Willow Bend drives buzz for The District grand opening with Three Box Strategic Communications
A Three Box Strategic Communications Case Study
The Shops at Willow Bend draws 400+ guests to District grand opening with Three Box Strategic Communications
The Shops at Willow Bend, a shopping mall in Plano, was undergoing a major renovation that included a new restaurant district. Their challenge was to build excitement and drive ticket sales for the grand opening celebration of this new dining area. They hired Three Box Strategic Communications for media and influencer relations services to secure promotional coverage.
Three Box organized a hard-hat media tour for reporters to get a behind-the-scenes look at the restaurants while under construction. They crafted individualized pitches to targeted reporters, which resulted in extensive coverage from major outlets like The Dallas Morning News and WFAA-TV. The vendor's efforts helped The District at Willow Bend welcome over 400 guests to its sneak peek event, successfully generating significant excitement for the grand opening.
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