Case Study: Republic National Distributing Company boosts eRNDC awareness with Three Box Strategic Communications

RNDC earns 182 million impressions with Three Box Strategic Communications

Republic National Distributing Company (RNDC), a leading national beverage alcohol distributor, faced the challenge of promoting adoption of its new B2B e-commerce platform, eRNDC. As an early innovator in its industry, RNDC needed to educate its suppliers, customers, and internal sales team on the platform's benefits. Three Box Strategic Communications was engaged to increase brand awareness and drive adoption.

Three Box implemented a comprehensive strategy that included updating eRNDC's messaging and branding, conducting competitive analysis, and executing targeted media outreach. The solution led to significant results, including over 40 media placements, 182 million impressions, and a 50% increase in year-over-year media coverage. Three Box's efforts also secured major executive recognitions and speaking engagements, unifying the brand's message and contributing to increased app adoption.

Republic National Distributing Company (rndc)