Case Study: Drive Shack Inc. achieves a blockbuster grand opening and nationwide momentum with Three Box Strategic Communications

A Three Box Strategic Communications Case Study

Preview of the Drive Shack Inc Case Study

Drive Shack Inc. generates $2.8 million in revenue with Three Box Strategic Communications

Drive Shack Inc., a leading owner and operator of golf-related leisure businesses, faced the challenge of generating significant buzz for the grand opening of its new Puttery venue to support nationwide growth plans. They enlisted the vendor Three Box Strategic Communications to handle the grand opening and media relations.

Three Box Strategic Communications implemented a comprehensive strategy that included thorough market research, the creation of marketing collateral, and extensive media and influencer outreach. The results were exceptional, generating 4.8 billion impressions, surpassing first-month revenue goals by 60% with $800k, and securing significant post-opening recognition for the CEO. The successful playbook was subsequently used for new venue openings in other cities.


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