Three Box Strategic Communications
33 Case Studies
Case Study: DFW International Airport achieves 22 million impressions with Three Box Strategic Communications
A Three Box Strategic Communications Case Study
DFW International Airport earns 22 million impressions with Three Box Strategic Communications
DFW International Airport sought to promote its new DFW K9 Crew program, a team of therapy dogs designed to greet travelers and calm anxious fliers. The airport engaged Three Box Strategic Communications to help amplify the announcement and plan a media event that would generate significant coverage.
Three Box Strategic Communications planned and executed an orange carpet event to introduce the therapy dogs, inviting local media to attend. Following the event, the team pitched the story to national, trade, and additional local outlets. This strategy generated over 22 million impressions and 45 original articles, including coverage in USA Today and the Los Angeles Times, plus numerous broadcast segments.
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