Case Study: Broadway Dallas creates a media roar for The Lion King with Three Box Strategic Communications

Broadway Dallas earns 196 media mentions and $7.7M in ticket sales with Three Box Strategic Communications

Broadway Dallas, a performing arts institution, partnered with the vendor Three Box Strategic Communications to create a media relations campaign for the 8 touring production of Disney's The Lion King. Their challenge was to generate significant media coverage that would reach new audiences across the Dallas/Fort Worth area beyond their regular performing arts community.

Three Box Strategic Communications implemented a creative solution that included a collaboration with the Dallas Zoo for a television segment, a press round-robin event to efficiently manage interviews, and an influencer outreach program. The results were highly successful, yielding 196 media mentions and over 16 million impressions. The campaign significantly boosted positive sentiment and contributed to ticket sales of $7.7 million, surpassing the client's goal.

Broadway Dallas