Case Study: Broadway Dallas amplifies HAMILTON’s impact with Three Box Strategic Communications

Broadway Dallas earns 151 media mentions and 19 million impressions with Three Box Strategic Communications

Broadway Dallas, a performing arts organization, faced the challenge of creating a lasting and authentic community impact around its presentation of the hit musical *Hamilton*, moving beyond simple ticket sales hype. With traditional media opportunities for the show restricted, they partnered with vendor Three Box Strategic Communications to leverage media and community relations services to tell a more inclusive story.

Three Box Strategic Communications designed a campaign focused on key promotional events and community programs like the Hamilton Education Program (EduHam). This strategy generated significant media engagement, resulting in 151 unique media mentions and over 19 million impressions. The vendor successfully secured comprehensive coverage from major local news outlets and influencers, solidifying Broadway Dallas's role as a community-centric institution.

Broadway Dallas