Case Study: Global Marketing Company Achieves Fast, Low-Tuning Blocking with ThreatX

Global Marketing Company Blocks Suspicious Traffic Without Excessive Rule Tuning

Global Marketing Company was struggling with a legacy web application firewall that caused catastrophic impact in blocking mode and required weeks of manual tuning just to avoid disrupting production. The team also lacked automated anomaly detection, making it difficult to stop sophisticated bot activity and API-based attacks without breaking legitimate traffic.

The company implemented ThreatX’s API protection platform in learning mode and moved to blocking mode in about three weeks, with no production impact; in many cases, ThreatX enabled blocking within 72 hours. The solution has remained in blocking mode for almost three years, the company has onboarded 70+ additional sites and platforms, and its security team no longer spends excessive time tuning rules, allowing them to focus on higher-value work.