Case Study: Allocadia achieves a stronger security story and faster deal velocity with Threat Stack

How Allocadia Uses Threat Stack to Build its Security Story

Allocadia, a Vancouver-based marketing performance management software company, struggled with a manual, definition-triggered approach to security that left CISO Sabino Marquez unsure of events, slowed incident analysis, and created friction in sales cycles and compliance audits. To build a stronger “security story” and remove those roadblocks, Allocadia turned to Threat Stack and its intrusion detection platform for automated, machine-validated event analysis.

By deploying Threat Stack, Allocadia automated first-line analysis and continuous user and file activity monitoring, greatly improving operational security visibility, accelerating deal velocity, and significantly reducing the time required for pre-sales due diligence and compliance audits. The result was less friction in sales, expanded market access, and a material positive impact on revenue and renewals—allowing Sabino to demonstrate security’s direct contribution to ARR and win additional budget for security initiatives.

Allocadia

Sabino Marquez

Chief Information Security Officer