Case Study: TrailBuddy achieves global sales growth with Thrasio

TrailBuddy boosts EBITDA 300% and review volume 1,100% with Thrasio

TrailBuddy, an outdoor brand with a solid reputation for its trekking poles and boulder nets, was acquired by Thrasio. While the brand was already healthy and held Best Seller Badges on Amazon, its primary challenge was increasing its visibility to shoppers to enable further growth.

Thrasio revamped TrailBuddy's pay-per-click marketing strategies, launched generous customer service initiatives, and expanded the brand into new global Amazon markets. As a result, Thrasio increased the brand's trailing 12-month EBITDA by approximately 300%, grew review volume by 1,100%, and boosted monthly hero product sales by 140%. TrailBuddy also quickly reached the #1 Best Sellers Rank in Canada and #2 in UK search results.

TrailBuddy