Case Study: Crafts 4 All grows 3X with Thrasio

Crafts 4 All grows revenue 90% in 2 years with Thrasio

Crafts 4 All, an arts and crafts brand, was acquired by Thrasio while its hero product was already ranked #1 on Amazon. The challenge was to build on this strong position and overcome significant supply chain hurdles, particularly those exacerbated by the COVID-19 pandemic, to ensure the brand never ran out of inventory and could meet a spike in demand.

Thrasio implemented a solution that involved a deep analysis of the manufacturing process and a shoring up of the supply chain. They also improved the brand's creative with vibrant packaging, invested heavily in pay-per-click marketing, and expanded the product line with new variations and category packages. As a result, Thrasio grew the brand's revenue by about 90% and increased its EBITDA by 148% within two years, all while maintaining its #1 rank.

Crafts 4 All