Case Study: Angry Orange scales from $2.5M to $23.1M in revenue with Thrasio

Angry Orange grows revenue from $2.5M to $23.1M with Thrasio

Angry Orange, a pet-odor eliminator brand, was a successful but commercially-focused Amazon FBA business that needed a comprehensive rebrand to become consumer-ready. The founder, Adam St. George, decided to exit and sold the business to Thrasio to tackle this challenge.

Thrasio implemented a full rebrand with improved packaging, robust on and off-Amazon marketing, and new product development. This solution dramatically increased the brand's trailing 12-month revenue from $2.5M to $23.1M, with a 1,860% increase in average monthly PPC sales. Thrasio also expanded the brand's distribution into major retail stores like Target and Walmart.

Angry Orange