Case Study: Tuuci achieves 24M-person brand reach with THR33FOLD's Blueprint campaign

TUUCI reaches 24M people with THR33FOLD

Tuuci partnered with THR33FOLD to launch a brand awareness campaign celebrating its 25-year anniversary. The challenge was to reinforce Tuuci's position as a pioneering force in outdoor shade innovation while engaging its audience with a narrative that honored its legacy and future vision.

THR33FOLD developed the Blueprint campaign, which brought Tuuci's legacy to life by visually tracing its history of innovation through a dynamic flow of blueprints. The solution utilized captivating storytelling and striking visuals across paid social and digital channels. The campaign achieved a significant measurable impact, reaching 24 million people and generating 86 million total impressions.

TUUCI