THR33FOLD
17 Case Studies
A THR33FOLD Case Study
The customer TUUCI tapped vendor THR33FOLD to launch their MEGA MAX parasol, an award-winning and advanced shade solution. Their primary challenge was that the product's large size was difficult to convey and picture through standard imagery alone, making it a challenge to drive awareness and trial.
THR33FOLD developed the "MEGA SHADE" campaign, which used creative editorial-style content that incorporated unexpected elements like cars and elephants to provide visual scale and perspective. This solution successfully drove over 430K visitors to the website and generated 16 million impressions through a paid media strategy across Google, Meta, and Pinterest.