Case Study: Multi X achieves a premium salmon brand launch with THR33FOLD

Multi X builds ArkA’s premium salmon brand with THR33FOLD after researching the premium seafood market

Global salmon company Multi X partnered with branding agency THR33FOLD to develop branding and packaging for its new ultra-premium ArkA salmon line targeting the US market.

THR33FOLD conducted market research to define the target consumer and size the opportunity, then established the ArkA brand's positioning, messaging, and eco-friendly packaging. The agency developed and executed a comprehensive communications plan using digital and traditional media. Through this work, THR33FOLD delivered a full brand strategy, market research, and tested packaging to build awareness for the new product line.

Multi X