Case Study: Michelin modernizes windshield wiper selection with THR33FOLD's TextToFit app

Michelin drives 35M consumer subscriptions with THR33FOLD

Michelin partnered with THR33FOLD to modernize the process of finding correctly fitting windshield wipers. The challenge was that customers had to sort through a physical book in a store to find the right wiper for their vehicle, which was a time-consuming and inconvenient experience.

THR33FOLD concepted and implemented the TextToFit© program, an app that lets shoppers text directly with Bibendum, the Michelin Man, to find the right wiper blade. The solution achieved nationwide U.S. retail adoption across over 10,000 locations, generated 35 million consumer subscriptions, and created a new, unplanned revenue stream worth over $10 million for Michelin.

Michelin