Case Study: Latitude 45 achieves #1 sales nationwide with THR33FOLD

Latitude 45 grows from $25M to $250M with THR33FOLD

Latitude 45, a smoked salmon producer, engaged the digital media agency THR33FOLD to architect its entire brand ecosystem and scale the business. The challenge was to transform what was essentially a commodity product into a leading national brand and achieve significant sales growth.

THR33FOLD conceived and launched a comprehensive "We're Number One" campaign, utilizing a social-first advertising strategy that included paid social, PR, and broadcast media. This solution successfully drove the brand to become the number one purchased smoked salmon in the U.S., scaling the business from $25M to $250M in under five years and achieving 280 million broadcast views.

Latitude 45