Case Study: Latitude 45 Raises Breast Cancer Screening Awareness with THR33FOLD's PinToPledge Campaign

Latitude 45 drives 10K pledges in 1 month with THR33FOLD

Latitude 45, a salmon brand, partnered with the vendor THR33FOLD to launch an awareness campaign. The challenge was to highlight the importance of early breast cancer detection and encourage women to get screened, aligning with the brand's presence during the busy holiday recipe season.

THR33FOLD's solution was the #PinToPledge campaign, a social-first initiative on Pinterest that used the brand's recipes to prompt users to take a pledge to get screened. The results were significant, with the campaign generating 10,000 pledges and increasing Pin viewers by 336,000. THR33FOLD successfully drove both brand reach and meaningful social impact.

Latitude 45