Case Study: Latitude 45 achieves a 25% sales lift with THR33FOLD's Go Meatless campaign

Latitude 45 boosts sales 25% in Q1 and Q2 with THR33FOLD

THR33FOLD partnered with Latitude 45, America’s leading smoked salmon brand, to launch its products in retail stores nationwide. The challenge was to capitalize on the New Year's resolution period, when many consumers seek healthier diets, and to find a unique way to introduce the brand to a national audience.

The solution was the innovative Go-Meatless campaign, which reimagined classic American foods with a healthy, salmon-based twist. THR33FOLD created a campaign utilizing paid digital, paid social, and creative services. This strategy drove a 25% sales lift throughout the first two quarters and was the catalyst for the brand's expansion from 200 regional stores to placement in 1600 stores nationally.

Latitude 45