Case Study: BFGoodrich drives awareness and trial for its first windshield wiper with THR33FOLD

BFGoodrich drives 230 stories and 10x ROI with THR33FOLD

BFGoodrich, a manufacturer known for its rugged off-road tires, faced the challenge of launching its first-ever windshield wiper blade and driving awareness and trial among its performance-oriented consumer base. The company tapped marketing agency THR33FOLD to develop a campaign that would introduce this new product.

THR33FOLD created the "Built For It!" campaign, an integrated digital marketing and PR effort that highlighted the wiper's durability and reliability for adventurers. The solution included creative, paid digital and social media, and public relations. The campaign generated 230 media stories and achieved a sales traffic ROI that was 10 times the industry standard, significantly exceeding performance benchmarks.

BFGoodrich