Case Study: Starwood achieves rapid, data-driven global risk management and shareholder-value insight with ThoughtWorks' Agile Analytics

Starwood - Customer Case Study

Starwood Hotels & Resorts is a global hospitality company with nine distinct lifestyle brands and more than 1,100 properties worldwide. As the company expanded into emerging markets, executives faced new exposures—from economic and political volatility to security, information and labor risks—and needed a way to quantify how those risks and opportunities affected shareholder value.

ThoughtWorks’ Agile Analytics team partnered with Starwood’s Enterprise Risk Management group to run rapid, iterative analyses of internal and external factors, ranking drivers by their quantitative impact and discarding low‑value lines of inquiry. In three months they combined the highest‑impact signals into a machine‑learning predictor of shareholder value, delivering actionable insights that have reshaped how Starwood assesses risk and pursues international growth.

StarWood