Case Study: Reece Group transforms bathroom planning with ThoughtWorks' 3D digital innovation

Reece Group brings 30,000+ dream bathrooms to life with ThoughtWorks

Reece Group, Australia's leading supplier of bathroom and plumbing products, faced a challenge as their customers struggled to visualize renovation projects, creating a barrier to confident decision-making. They partnered with technology consultant Thoughtworks to address this through digital innovation and develop a modern 3D bathroom planner tool.

Thoughtworks collaborated with Reece to build the Imagin3D™ tool, a web-based platform that simplifies 3D design for consumers with intuitive drag-and-drop and real-time rendering. The solution was developed using agile practices and modern technologies like Three.js. This digital tool empowered customers and aided showroom consultants. In the first three months after launch, over 30,000 customers used it to design their bathrooms, and the project was recognized with a Good Design Award.

Reece Group