Case Study: REA (Real Estate Australia) Group achieves sustained market leadership and faster product delivery with ThoughtWorks' Continuous Design

REA (Real Estate Australia) Group - Customer Case Study

REA Group is a market-leading online real estate advertising business operating 13 sites worldwide that needed to maintain its leading position amid rising competition. Facing goals of profitable growth and continuous innovation, REA sought to speed concept-to-delivery and improve product and development processes to better serve agents, commercial clients and house hunters.

ThoughtWorks introduced a Continuous Design approach—iterative, user‑centred and highly collaborative—running a six‑week pilot, embedding the practice across product teams and helping form an internal design group. Using multidisciplinary workshops, rapid prototyping, continuous user feedback and tightly coupled delivery, REA launched successful products (notably a top‑ranked iPhone app with ~800,000 downloads) and boosted Home Ideas traffic by 30%, while embedding a culture of joint ownership and faster, customer‑driven innovation.

REA (Real Estate Australia) Group