Case Study: ITV accelerates data-driven transformation with ThoughtWorks Data Mesh

ITV slashes data product provisioning from 3 weeks to hours with ThoughtWorks

ITV, a leading UK broadcaster, faced a paradigm shift with the rise of digital streaming platforms. To become a digitally-led company, it needed to leverage vast quantities of new audience data to drive growth and improve content monetization. ITV engaged ThoughtWorks to formulate a new data foundation, identifying a data mesh strategy as the ideal approach to meet its goals.

ThoughtWorks co-developed a cloud-based data mesh on AWS and Databricks, enabling ITV to embed agile ways of working. The solution dramatically accelerated processes; for example, the marketing team reduced the time to launch targeted campaigns from three months to just three minutes. The data mesh now powers over 20 data products, with commercial teams improving their effectiveness by 95%. ThoughtWorks helped ITV turn data into measurable business value, increasing organizational agility and driving innovation across the company.

ITV