Case Study: International Air Transport Association (IATA) achieves a rapid, immersive New Distribution Capability (NDC) demonstrator with ThoughtWorks

International Air Transport Association - Customer Case Study

ThoughtWorks partnered with the International Air Transport Association (IATA) to help explain and promote a new XML-based ticket distribution standard, New Distribution Capability (NDC). With stakeholders across airlines, travel agents and vendors confused by abstract specifications and only three months until IATA’s annual meeting, the challenge was to create a compelling, easy-to-understand demonstrator that contrasted current workflows with the capabilities NDC would enable.

ThoughtWorks assembled a small, flexible team to run focused workshops, build rapid prototypes and iterate with stakeholder feedback, delivering an immersive web-based demonstrator in nine weeks. The interactive system clarified NDC’s benefits, dispelled misconceptions, influenced design through real user testing, and prepared IATA to showcase the standard at its annual meeting and online, accelerating industry buy-in for faster, more competitive airline offerings.

International Air Transport Association (IATA)