Case Study: Grupo Globo achieves 78% cost savings with Thoughtworks pipeline migration

Grupo Globo cuts marketing intelligence costs by 78% with ThoughtWorks

Grupo Globo, a leading communication and entertainment group in Brazil, faced the challenge of migrating its data consumption for its streaming platform, Globoplay, from a legacy system to the Google Cloud Platform. The goal was to improve business efficiency, reduce costs, and meet a critical nine-month deadline. ThoughtWorks partnered with the customer to tackle this complex data pipeline migration.

ThoughtWorks implemented a comprehensive migration strategy that included creating a unique dataset list, dependency mapping, and a tailored data validation process. This solution resulted in a 78% cost reduction in Marketing and Commercial Intelligence and a 34% decrease in dataset size, leading to improved scalability and processing efficiency. The project also enhanced data governance, resilience, and automation for Grupo Globo.

Grupo Globo