Case Study: Etsy improves ecommerce scaling and sustainability with ThoughtWorks cloud migration

Etsy boosts buyers 208% with ThoughtWorks

Etsy, a global online marketplace, faced scaling challenges due to its reliance on costly physical data centers and an inconsistent product delivery process that hindered onboarding and agility. To continue its growth momentum, Etsy partnered with technology consultancy Thoughtworks to migrate to Google Cloud and optimize its operations.

Thoughtworks formed a cross-functional team with Etsy to create a new product delivery blueprint and accelerate the cloud migration using tools like Terraform and Kubernetes. The results included a 208% increase in buyers and a 288% increase in sellers over two years. An inventory quality initiative also delivered $11M in incremental value, and the time to validate ideas with customers was reduced from 50 days to just 5.

Etsy