Case Study: Odido reduces data costs and boosts self-service analytics with ThoughtSpot

Self-service with ThoughtSpot helps Odido sustain market leadership by boosting analyst productivity and cutting IT costs

Odido, the Netherlands’ largest mobile network operator, needed a faster way to give sales, marketing, support, and finance teams access to customer insights as data volumes grew and traditional BI tools like Qlik and Tableau became too slow and dependent on IT. The company turned to ThoughtSpot’s self-service analytics platform to replace its dashboard-heavy approach and help frontline teams answer business questions quickly without extensive training.

ThoughtSpot helped Odido move key data to the cloud, curate the most relevant datasets, and let users search and analyze information on demand. The result was dramatically faster access to insights, with answers that once took days or weeks now available in minutes, including a 90-minute first pinboard build and some analyses completed in under 15 minutes. Odido also estimated savings of about €1 million annually, including at least 40 hours per month in analyst time and reduced outsourced IT costs, while ThoughtSpot supported faster board-level due diligence during the company’s sale.

Odido

Hermen Geerts

Product Owner B2B and B2C value streams for Business Intelligence