Case Study: Northmill boosts customer conversion rates with ThoughtSpot

Neobank Northmill boosts customer conversion rates by 30%

Northmill, the Nordic neobank, needed a faster way to democratize data access and overcome reporting bottlenecks as its customer and transaction data grew after receiving its banking license. The bank wanted to replace its legacy BI setup and give more employees self-service analytics using ThoughtSpot.

Northmill implemented ThoughtSpot in the Cloud alongside Snowflake, Fivetran, and dbt to modernize its data stack and deliver Liveboards for teams across the business. With ThoughtSpot, Northmill saved the equivalent of one full-time analyst, reached 60% adoption among target users, and improved customer conversion rates by 30% by identifying onboarding drop-off points and acting on the insights.

Northmill

Tobias Ritzén

Chief Financial Officer