Case Study: Fortune 500 Financial Services Company achieves instant visibility into credit card transaction data with ThoughtSpot

Major Bank Gives Credit Card Services Instant Visibility into Transaction Data

A Fortune 500 Canadian bank’s credit card division—one of its most profitable businesses—had over 5 years (5TB) of transaction, customer and product data across Hadoop, weblogs and an Oracle warehouse. Marketers and product managers needed rapid ad hoc analysis to measure campaign performance, customer lifetime value and reduce churn, but Tableau’s complexity and a BI report backlog meant new questions often required analyst requests and up to two weeks’ wait time.

The bank deployed ThoughtSpot’s search-driven, self-service analytics so 200+ marketers, analysts and executives could query blended data in seconds, cutting report turnaround from weeks to minutes. As a result, teams now identify top-performing campaigns, optimize promotions, improve cross-sell and retention, and gain real-time visibility into customer behavior to drive faster, data-driven decisions.