Case Study: Loan Market Group increases monthly user engagement by 14x with ThoughtSpot

Loan Market Group empowers brokers with the ease of embedded Live Analytics

Loan Market Group, the company behind the MyCRM broker platform, wanted to improve the user experience and boost adoption of its reporting tools. Its existing Jaspersoft and homegrown reports were too inflexible to answer brokers’ questions quickly, and the team needed an embedded analytics solution that could serve a wide range of reporting needs without becoming a custom-services operation.

ThoughtSpot provided ThoughtSpot Everywhere as the embedded analytics layer for MyCRM, with search-based analysis, Live Analytics, and direct integration with Snowflake and dbt. Loan Market Group delivered the revamped reporting experience in under three months for more than 4,000 users, and monthly user engagement increased 14x; the company also expects monthly active users for analytics to rise from 23% to 53%.

Loan Market Group

Jakob Højgaard

Chief Information Officer