Case Study: factory14 achieves instant self-service insights across 15 countries with ThoughtSpot

factory14 delivers self-service insights to teams across 15 countries with ThoughtSpot and AWS

factory14 is a European consumer goods company that acquires and grows high‑growth brands sold on Amazon across 15 countries. Facing fierce FBA competition, teams were overwhelmed by more than 40 Excel spreadsheets and slow, manual reporting, which delayed decisions, hindered restocking, and blocked timely business actions.

By building an AWS data stack and deploying ThoughtSpot on Amazon Redshift, factory14 gave non-technical users search-driven, self‑service access to live data with pre-built drilldowns. The change cut days or weeks of wait time to seconds, reduced analysts’ dashboard workload, lowered costs, and freed the team to focus on strategic work like PPC, conversion analysis, and pricing automation—driving faster decisions and scalable growth.

factory14

Leon Tang

Vice President of Analytics