Case Study: Clarity Travels achieves AI-driven insights and 30% productivity gains with ThoughtSpot

Clarity Travels to the Future with AI-driven Analytics from ThoughtSpot

Clarity, a Manchester‑based travel management company that merged with Portman Travel in 2017, needed to unify multiple legacy BI and analytics systems while raising the bar on customer service and data self‑service. Rather than settle for basic consolidated reporting, the Head of MI wanted a solution that could serve a wide range of users with faster, more proactive insights without leaving anyone behind.

Working with Assimil8, Clarity built Go2Insight on the customizable Theia portal and integrated ThoughtSpot’s search‑and‑AI analytics in Basic/Plus/Pro tiers. The platform delivers natural‑language queries, SpotIQ anomaly detection, safety mapping and rapid bespoke dashboards—leading to roughly 25% fewer MI service tickets, about a 30% reduction in team effort (freeing two staff for higher‑value work) and real‑world savings such as a 15% reduction in travel costs after SpotIQ flagged changing travel patterns.

Clarity Travels

Darren Williams

Head of Management Information (Mi) and Data