Case Study: Austin Capital Bank achieves 50% lower paid search spend with ThoughtSpot

Austin Capital Bank Modernizes Data Stack with ThoughtSpot to Democratize Analytics and Improve the Customer Experience

Austin Capital Bank, a Texas-based FDIC-insured bank, needed to modernize a fragmented data environment that relied on manual extraction, disconnected databases, and complex analytics processes. This made it difficult for non-technical teams to access insights quickly, slowing decision-making and limiting the bank’s customer-first growth efforts. Austin Capital Bank turned to ThoughtSpot for self-service analytics to make data more accessible across the organization.

With ThoughtSpot, Austin Capital Bank built a more democratized analytics culture that enabled business users to find answers independently and reduced dependence on the data team. The platform is now used across the bank, with 25+ active users and more than 80% of management logging in monthly. ThoughtSpot also helped the bank analyze paid search more effectively, leading to a 50% reduction in monthly paid search spend and a 15% improvement in retention.

Austin Capital Bank

Ian Bass

Head of Data & Analytics