Case Study: Act-On achieves 60% higher customer report usage with ThoughtSpot Embedded and ThoughtSpot Sage

Act-On increases customer report usage by 60% via embedding ThoughtSpot Sage

Act-On, a leading marketing automation company, needed a better way to centralize scattered customer data and deliver fast, customizable KPI reporting to its users. Its old reports were slow, limited, and hard to manage, so Act-On looked for an embedded BI solution from ThoughtSpot to improve customer analytics and make data easier to access.

Act-On implemented ThoughtSpot Embedded, powered by ThoughtSpot Sage and SpotIQ, with customizable Liveboards and Snowflake integration. The deployment took about 30 days, and within that time Act-On saw 60% higher customer report usage, nearly 2x more time spent on page for Advanced Analytics users, and enough revenue lift to recoup the embedding effort within the first month.

Act-On

Syed Ahmed

SVP Engineering