Case Study: Geologie achieves 6x growth in successful impressions with ThoughtLeaders YouTube sponsorships

We helped this male skincare DTC subscription company to test and scale their sponsored content campaigns on YouTube

Geologie, a skincare brand offering personalized products for men, faced the challenge of increasing brand awareness and consumer acquisitions through YouTube sponsorships. They partnered with the vendor ThoughtLeaders to grow the size and scope of these sponsorships.

ThoughtLeaders implemented a data-driven campaign, partnering with dozens of YouTube creators focused on a male audience. Their methodology included analyzing guide brands and identifying winning channels to build a smart marketing strategy. The results for Geologie included 136 ad integrations, 73 million impressions, and a 6x growth in successful impressions over six months, leading to a significant increase in sales.

Geologie