Case Study: Curiosity Stream boosts brand awareness and subscriber growth with ThoughtLeaders

How has ThoughtLeaders helped Curiosity Stream to use YouTube sponsorships to attract more customers

Curiosity Stream, a subscription documentary streaming service, sought to increase brand awareness and acquire new subscribers efficiently. They partnered with the vendor ThoughtLeaders to utilize YouTube sponsorships as a key part of their customer acquisition strategy.

ThoughtLeaders implemented a data-driven YouTube campaign, identifying and vetting creators whose audiences aligned with Curiosity Stream's content, such as general knowledge and education channels. This approach resulted in authentic integrations that introduced the service to new audiences. The campaign delivered significant results for Curiosity Stream, including 259 million impressions and 433 ad integrations, with 42% of initial test channels becoming long-term partners.

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