Case Study: Magic Spoon Achieves Mainstream Growth with ThoughtLeaders

How has our partnership with Magic Spoon helped the them to grow their business

Magic Spoon, a direct-to-consumer cereal brand, sought to transition from a niche product to a mainstream staple. To achieve this, they partnered with the vendor ThoughtLeaders to leverage YouTube as a performance marketing channel for efficient customer acquisition.

ThoughtLeaders implemented a data-driven sponsorship strategy, exploring diverse content verticals like lifestyle, fitness, and food. Their methodology involved analyzing guide brands and identifying winning channels to run nearly a thousand ad integrations. This approach generated 109 million impressions and 3.2 million engagements, significantly boosting brand recognition and sales.

Magic Spoon

Anne Wang

Senior Growth Marketing Manager