Case Study: ZBiotics drives new customer growth with ThoughtLeaders

How did a multi-format campaign help this “pre-alcohol probiotic” find new customers

ZBiotics, a company producing a probiotic drink engineered to combat the negative effects of alcohol, sought to broaden awareness and attract new customers. Their challenge was to leverage diverse content channels to reach a wider audience that would resonate with their innovative product. To achieve this, they partnered with the vendor ThoughtLeaders.

ThoughtLeaders implemented a multi-format campaign across YouTube, podcast, and TikTok, using a data-driven methodology that involved testing new messages and analyzing guide brands. This strategy helped ZBiotics refine its targeting and secure 453 integrations with 122 creators. The results for the customer included over 50 million impressions, a successful TikTok launch, and a significant increase in effective deals that led to higher sales.

ZBiotics