Thought&Function
17 Case Studies
A Thought&Function Case Study
zeux, a UK-based financial institution aiming to be a cardless mobile bank, faced the challenge of establishing its unique proposition and building a comprehensive product with limited resources compared to larger rivals. Thought&Function partnered with the startup from its very inception to help overcome this challenge, providing brand, design, and technical guidance.
Acting as an interim CTO, Thought&Function architected cutting-edge solutions and helped develop the product into the world's first crypto-payment app. The solution included mobile banking services and open-banking integrations. This support was vital in enabling zeux to compete with fintech giants, resulting in a successful product launch and numerous partnerships. Thought&Function continues to provide technical support.